tiktok

• QVC will be on TikTok 24/7 with round-the-clock shoppable streams
• Have you heard? Platforms make monetization moves as YouTube golf goes brrr

  Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, platforms are making monetization moves, creators are teeing off on YouTube, and TikTok has lost one of its top execs as ban talk ramps up.

  
• TikTok just wants to talk. A new Corporate Communications Chief will get the message across.

  Nathaniel Brown will look to improve TikTok's relationships as he takes over as the app's Head of Corporate Communications.

  
• Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts

  As TikTok users attempt to "colonize" YouTube Shorts, BuzzFeed is making a big investment in a new social platform.

  
• ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy
• Amid an executive exodus, TikTok is negotiating with burned-out employees
• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico
• Trump may give TikTok another reprieve. Will a deal ever get done?
• TikTok wants to let U.S. creators hand out coupons for local businesses
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece
• TikTok’s new For You Page is on your desktop