the gauge

• Tubi looks to build on momentum by hunting for creators at VidCon
• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.

  NBCUniversal's coverage of the Super Bowl and the Winter Olympics led it to its best-ever showing in Nielsen's The Gauge report.

  
• Is YouTube’s TV viewership plateauing, or is it just back-to-school season?

  YouTube's market share has declined in recent editions of The Gauge, Nielsen's report on TV usage. What is the explanation?

  
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.