the gauge

• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.
• Is YouTube’s TV viewership plateauing, or is it just back-to-school season?

  YouTube's market share has declined in recent editions of The Gauge, Nielsen's report on TV usage. What is the explanation?

  
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.