streaming ads

• YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild
• Nearly two-thirds of sports content is consumed via streaming, but repetitive ads are frustrating fans

  As ads from Wingstop and Liberty Mutual play too often during sports events, do streaming services risk losing viewers and advertisers?

  
• YouTube doesn’t want to interrupt your live stream, but also wants creators to make money

  YouTube is testing a picture-in-picture ad format that would allow live streaming creators to monetize without interrupting viewers.

  
• GroupM forms coalition with Disney, YouTube, Roku, NBCUniversal to standardize streaming ads

  Disney, Roku, NBCUniversal, and YouTube join an ad consortium led by media buying giant GroupM. The goal is to standardize streaming ads.