statistics

• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 11/09/2025
• U.S. households like streaming more than twice as much as paid TV

  More than 90% of surveyed U.S. homes now subscribe to at least one streaming service. Here's how that compares to traditional TV.

  
• 43% of Gen Z chooses YouTube and TikTok over traditional TV. Microdramas are a big reason why.

  Microdramas are becoming more popular, which is good news for platforms like YouTube and TikTok that appeal to Gen Z.

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 11/02/2025

  AI is being used in a lot of different ways, some of which lead to a sloppier form of YouTube Shorts content than what the others produce.

  
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 11/02/2025
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/26/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/26/2025
• Sponsorships are up 54% year-over-year on YouTube. We’re officially launching a tool to track them all.
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/19/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/19/2025
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/12/2025
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/12/2025