spotter

• Tiffany La’Ryn turned her six sons into her costars–and her YouTube channel into a source of generational security
• “Creator TV” is a thing, and Spotter wants to sell it to big brands

  At the second Spotter Showcase, the titular company highlighted creators like Airrack, Dude Perfect, The Try Guys, and Kinigra Deon.

  
• Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”

  The Spotter Showcase will return to New York on March 4 with presentations from creators like Kinigra Deon, Jordan Matter, and Airrack.

  
• Meet Sofiyat Ibrahim, the girl who smiles

  It's not right to say Sofiyat Ibrahim was an odd girl, because she still is an odd girl--and proud of it. Hard not to be proud when embracing herself as "The Odditty" has brought her an audience of nearly 2 million followers across platforms like TikTok and Instagram.

  
• SystemZee had to change everything about how he makes content. Here’s how he saved his channel.
• Spotter shuts off public access to its gen AI suite Studio, says it’s focusing on long-form brand deals for creators
• Meet Aprilynne Alter, who’s helping YouTubers go pro with her Creator Crew bootcamp
• Companies are increasing their influencer marketing budgets. Here’s what they’re looking for.
• Creators want to go steady with big brands
• Spotter just took YouTube’s biggest creators to its own Upfronts
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• Amazon invests in Spotter, giving creators a path to bigger ecom