Snapchat ads

• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention
• Snapchat Is Reportedly Working On Its Own Ad Tech

  Snapchat is reportedly working on building its own application programming interface (API) to help marketers start buying ads.

  
• Snapchat Introduces 3V Advertising, Launches Branded Content Agency

  Snapchat has introduced a new form of advertising dubbed 3V, and has also created a new content agency for brand advertising called Truffle Pig.

  
• Snapchat To Charge Advertisers Two Cents Per Video Ad View On Discover

  Snapchat will now charge advertisers two cents per view of a video ad played between between articles on its Discover branded content distribution platform.