small businesses

• TikTok wants to let U.S. creators hand out coupons for local businesses
• TikTok says small business owners will lose $1 billion in revenue a month if it’s banned

  The platform didn't say exactly how that revenue is generated, but we can safely assume a significant chunk comes from its ever-growing ecommerce hub TikTok Shop. TikTok doesn't often disclose sales numbers from the hub, but it did say that sellers there made over $100 million on Black Friday alone, with some independent brands (like creator-owned cosmetics company Canvas Beauty) seeing six figures' worth of sales in the 24-hour period.

  
• Physical pop-ups, business hubs, and product discoveries: TikTok’s ecommerce empire is growing

  As TikTok opens its first physical retail location, it is rolling out new tools for small business and sharing stats about its users' habits.

  
• TikTok adds new marketing goals in continued appeal to small businesses

  Creators and small businesses that use TikTok Promote to reach specific campaign goals now have more options to choose from.

  
• Is your small business looking to get big on TikTok? Enroll in the TikTok Academy.
• ‘Follow Me’ program will “empower more small businesses to dive into TikTok”
• Vimeo Taps Filmmakers To Spotlight Pandemic-Stricken Businesses With ‘Stories In Place’ Series