short-form ads

• An ad agency ran a standalone campaign on YouTube Shorts. The results compared favorably to TikTok.
• Meta expands Facebook Reels monetization with performance-based payout model

  Meta is expanding monetization for its Facebook Reels ad program. Eligible creators can take advantage of a "performance-based" model.

  
• Snapchat is bringing ads to its short-form Spotlight format

  At its 2023 NewFronts presentation, Snapchat unveiled several new ad formats, including one that will arrive on its Spotlight format.