In two separate emails to talent managers shared with BI, Shein said it was both pausing current collaborations and holding back from starting new ones. In both cases, it said these changes are specific to creators with U.S. audiences, and cited the tariffs as its reason.
shein
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Pinkfong, Shein look to make summertime splash with Baby Shark apparel
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Companies like Shein are pausing creator partnerships thanks to Trump’s tariffs
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Top 5 Branded Videos of the Week: MrBeast’s latest sponsored smash is fun for all ages
MrBeast showed 'Top Troops' what happens when you sponsor one of his videos: You get 10x more views than anyone else.
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Top 5 Branded Videos of the Week: Stop trying to make “Shein wedding season” happen
Clara Dao's "Shein wedding season" haul topped this week's Weekly Brand Report despite mounting pressure on the fast fashion company.
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