Share of Influence

• The Gaming Industry Generated 2 Million Sponsored Posts From 400,000 Creators This Year, Report Finds
• Huda Beauty Is Dominating The Makeup Industry’s Share Of Sponsored Content

  The beauty industry has been a natural fit for influencer marketing campaigns since the beginning. With video-forward platforms like Instagram and YouTube, it’s easy for influencers to share tips, tricks, and product reviews with fans. As such, beauty consistently generates large volumes of sponsored content, which in drive high engagement.