#RushTok

• Weeks ahead of #RushTok, brands are getting ready to Get Ready With Me
• Have you heard? KSI’s got talent, British networks take on Ms. Rachel, and sorority girls make six figures.

  KSI becomes a guest judge, Ms. Rachel wins traffic away from British networks, and sorority girls make six figures through #RushTok.

  
• Have you heard? Jake Paul gets litigious, brands get in on #RushTok, and ‘Baman Piderman’ returns.

  Jake Paul doesn't want you to accuse him of fixed fights, Skims wants you to watch #RushTok content, and Baman and Piderman want a sandwich.

  
• It started with #RushTok. Now #DormTok is a social media sensation, and brands are moving in.

  College move-in trends like #RushTok and #DormTok are becoming big business for brands like Dormify and its ilk.

  
• It’s Bama Rush season on TikTok