revenue sharing

• X replaces revenue sharing model with new program centered around original content
• Should YouTube introduce revenue-sharing for reaction content?

  "I have no issue with people reacting to my videos in a transformative way—I actually encourage it," Smigel tweeted. "But it definitely sucks to see my video slow down at 300k views while Asmongold’s reaction gets almost a mill. My vid was only up for 5 days, and it’s pretty much lost all momentum."

  
• YouTube channels will get more access to songs than ever before. Welcome to Creator Music.

  YouTube Music head Lyor Cohen helped introduce Creator Music, a licensing and revenue sharing music service designed for YouTube Shorts.