As esports continues to explode, drawing ever-larger audiences, brands are increasingly leaning into activations with gaming influencers. But which ones are having the most success when it comes to generating engagement and influence from sponsored content?
PUBG
-
Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast
-
The Gaming Industry Generated 2 Million Sponsored Posts From 400,000 Creators This Year, Report Finds
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

- Blog Action Day: 'Big Ideas' from GOOD and Babelgum

- A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie

- Spotter’s new AI-driven “brainstorm partner” is getting creators 49% more views

- Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/24/2026







