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• About half of the adult TikTok users in the U.S. have posted a video
• YouTube is still teens’ top social media site–and that popularity translates to sales

  According to a study of 1,453 13- to 17-year-olds, 90% of teens say they use YouTube. 70% of those users said they use it daily and 16% of them said they're on the site "almost constantly."