NowThis’ recently-launched sporting vertical, dubbed NowThis Sports, has partnered with the Games' governing body, the International Paralympic Committee (IPC), in a bid to to elevate awareness of the event among millennials.
paralympics
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YouTube wins gold with 40 billion minutes of Olympic watch time, compared to 23.5 billion for NBC
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NowThis Signs Paralympics Content Pact As Games Kick Off In Pyeongchang
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