owl & co.

• Podcasts raked in $9.2B last year, with video content “changing the picture.” But what makes a podcast a podcast?
• What if there was a new way to measure how TV shows perform on streaming services?

  With Owl & Co. planning to continue releasing monthly ratings, we'll have a better idea than ever of how many people are watching streaming shows--and what sort of competition these services all pose for one another.