orca

• Live shopping is growing up in the U.S. and getting its own conference
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team

  Sarah Penna (formerly of Big Frame) and Khudor Annous (ex-Fullscreen) have taken roles at social shopping startup Orca.

  
• Orca taps ecommerce vets to forge new creator partnerships and grow TikTok Shop sales

  Social shopping startup Orca has announced two new exec hires: Chris Miller from Talkspace, and Haodong Yin from hit Chinese app Xiaohongshu.

  
• Orca lets content creators make digital storefronts selling curated products–and they earn a 20% commission

  Orca began opening up to content creators earlier this year, and currently sees one new shopfront launched “every half hour, every day, 24 hours a day,” Benator says.