Some YouTube execs are reportedly concerned that the platform's growing Shorts business is cannibalizing the audience of long-form videos.
multiformat
- Creators, AI, and Shorts: YouTube breaks down 2023 ad trends
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Shorts are on the rise. Is YouTube’s long-form content “dying out” as a result?
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TikTok invites users to share “stories, poems, lyrics, and other written content” with text posts
TikTok has delivered a new format to its users by introducing text posts, which can be enhanced with stickers and Sounds.
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YouTube’s “multiformat” creators reach 1.5 billion users on Shorts without giving up on long-form content
YouTube is touting Ian Boggs and Rosanna Pansino as two examples of "multiformat" creators who excel on Shorts, long-form, and live.
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