multiformat

• YouTube is testing another tool that helps creators turn long-form content into Shorts
• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach

  Adam Mosseri helped Instagram roll out a change to its metrics that will make "views" the standard unit of measurement across formats.

  
• Creators, AI, and Shorts: YouTube breaks down 2023 ad trends

  YouTube broke down some of the biggest advertising trends of 2023, including creator-inspired, multiformat, and AI-driven content.

  
• Shorts are on the rise. Is YouTube’s long-form content “dying out” as a result?

  Some YouTube execs are reportedly concerned that the platform's growing Shorts business is cannibalizing the audience of long-form videos.

  
• TikTok invites users to share “stories, poems, lyrics, and other written content” with text posts
• YouTube’s “multiformat” creators reach 1.5 billion users on Shorts without giving up on long-form content