Mondelez teamed up with agency Weber Shandrick for 'Now We're Newtons', a comedy web series that centers on Fig Newtons' rebrand to become just Newtons.
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- Food Brand Mondelēz Doubles Down On Branded Video Content
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‘Now We’re Newtons’ Web Series Aids Fig Newtons’ Rebrand
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UK Ad Standards Watchdog Demands Disclaimers From YouTube Creators
The UK's Advertising Standards Authority has cited an Oreo video from Danisnotonfire and AmazingPhil, which is not properly disclaimed.
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Ricky Dillon, Andrea Russett Star In Sour Patch Kids’ Scripted Series
Web video stars Andrea Russett, Ricky Dillon, Chris Collins, and Brent Rivera star in Sour Patch's new branded web series, 'Breaking Out'.
- Mondelez (AKA Kraft Foods) Agrees To Huge Upfront Deal With YouTube
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