microdramas

• As Netflix brings YouTube’s creators aboard, is it losing YouTube’s viewers?
• Will Americans pay for microdramas? TikTok is about to find out.

  TikTok's plan to keep the microdramas coming involves a new app called LimeShorts, which revolves around paid subscriptions.

  
• TikTok’s new ad product helps brands distribute and scale their microdramas

  As microdramas become a hot format for brands, TikTok is adding a "Mini Dramas" tool to its Growth Max ad product.

  
• Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge

  Starring longtime digital content creator Stocking alongside America’s Next Top Model winner Sophie Sumner, Amber Laird, Royce Lundquist, and Sarah Sampino, it follows an aspiring singer who gets her big break when a struggling rockstar invites her onstage with him.

  
• The first film festival for microdramas will hit New York City this fall
• Microdramas are blowing up, so TikTok launched a new app dedicated to them
• 43% of Gen Z chooses YouTube and TikTok over traditional TV. Microdramas are a big reason why.
• Instagram wants to host the next Group Chat, so it’s letting you link your Reels