microdramas

• TikTok’s new ad product helps brands distribute and scale their microdramas
• Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge

  Starring longtime digital content creator Stocking alongside America’s Next Top Model winner Sophie Sumner, Amber Laird, Royce Lundquist, and Sarah Sampino, it follows an aspiring singer who gets her big break when a struggling rockstar invites her onstage with him.

  
• The first film festival for microdramas will hit New York City this fall

  Veterans from TikTok and Tribeca are behind the Alza Festival, a New York City event dedicated entirely to microdramas.

  
• Microdramas are blowing up, so TikTok launched a new app dedicated to them

  TikTok is at the center of the microdrama boom. A new app called PineDrama has arrived to capitalize on that opportunity.

  
• 43% of Gen Z chooses YouTube and TikTok over traditional TV. Microdramas are a big reason why.
• Instagram wants to host the next Group Chat, so it’s letting you link your Reels