meta

• After a hot start, Meta’s Threads platform is cooling off
• With 200 billion views per day on Facebook and Instagram, Meta’s Reels are gaining on TikTok

  During its Q2 2023 earnings call, Meta shared stats about the Reels format, which gets 200 billion daily views across Facebook and Instagram.

  
• Meta is coming to VidCon with monetization updates for Facebook and Instagram Reels

  Meta's presentation at VidCon Anaheim includes several updates for its Facebook and Instagram Reels, included new monetization offerings.

  
• Meta expands Facebook Reels monetization with performance-based payout model

  Meta is expanding monetization for its Facebook Reels ad program. Eligible creators can take advantage of a "performance-based" model.

  
• Meta bets on Reels on its Facebook Watch hub
• Facebook Watch sunsets originals as Meta’s Head of Development and Programming departs
• TikTok, Snap, Meta, YouTube among presenters at 2023 NewFronts
• Meta is doing away with monthly Reels Play payouts
• Now you can pay to be verified on Facebook and Instagram, too
• Instagram’s head admits that the app “overfocused” on videos during 2022
• Roblox’s debut on Meta Quest could be a game-changer for the metaverse
• Meta paid creators to test a new live streaming platform. Now it’s ending that experiment.