long-form videos

• Are YouTube viewers treating long-form videos like Shorts?
• TikTok is testing a 30-minute maximum length for its uploads

  Social media consultant Matt Navarra has discovered that TikTok is testing 30-minute uploads for some users on iOS and Android.

  
• TikTok is testing videos with longer runtimes. Will it give users their 15 minutes of fame?

  TikTok is running a test that would raise the platform's maximum upload time to 15 minutes, which could bring in more long-form content.