Kevin McGurn

• Vevo unveils “celebrations-themed channel,” data-driven ad placements at NewFronts
• Fullscreen Builds Out New York Sales Team, Hires Vets Kevin McGurn, Maureen Polo

  Kevin McGurn will serve as Fullscreen’s head of sales and Maureen Polo will undertake its general manager position.

  
• Hulu Has Half the Ad Load of TV, Twice as Effective

  Hulu's VP of National Sales Kevin McGurn told Beet.TV the site has about half the ad load of traditional television, but those ads are twice as effective.