IRL

• The first two “Netflix House” locations will open their doors in Dallas and Pennsylvania in 2025
• Facebook Gaming Introduces Non-Gaming Content Hub For Partners Called ‘Hanging Out’

  Facebook Gaming has debuted a new streaming tag for partnered creators -- or creators who have signed a contract with Facebook to set a regular streaming quota in exchange for paychecks from the social network.

  
• Twitch Says It Sees A New Crop Of Fitness Streamers On The Rise

  Twitch creator RAWRsquared combines gameplay with a daily cardio routine, and is currently streaming his marathon training sessions.

  
• Time Inc’s INSTANT Brand Launches A ‘TRL’ Analogue For Musical.ly’s Live.ly

  Time Inc.'s social-facing INSTANT brand has launched 'IRL,' a mobile take on MTV's 'TRL' that will highlight creators on Musical.ly and Live.ly.

  
• Third TwitchCon To Be Held In October, With Added Focus On Non-Gaming Content
• Twitch Unveils ‘IRL’ Category For Vlog-Like Content, Will Enable Mobile Broadcasting In 2017