instagram

• Instagram gives creators a trial run for their Reels
• Instagram turns creator-led channels into two-way streets

  Instagram has added Replies and Prompts to its broadcast channels to allow fans to respond to their favorite creators.

  
• 80% of sponsored posts on Instagram last month weren’t disclosed as ads

  Creators upload thousands of sponsored videos and posts across digital platforms like YouTube and Instagram every day—and the Federal Trade Commission (FTC) is very serious about those posts being correctly disclosed as branded content. Over the last few years, the commission has rolled out more and more specific guidelines for sponcon, letting creators know exactly when they need to tell their audience that they were paid to promote brands, products, and services.

  
• Instagram downgrades creators’ video quality if it thinks they’re not driving enough views

  Instagram seems keenly aware that as a platform built on user-generated content, it relies upon the creators of that content to keep its business going. Its messaging has consistently identified creators as its central driving force, and earlier this year, it said, "We want to make sure every creator feels empowered to succeed on Instagram."

  
• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• Instagram opens comments on Stories as a new way to soft-launch your relationship
• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach
• Twitch unbans Trump, former president now free on all major platforms
• Instagram Head Adam Mosseri offers a “Creator POV”
• Meta is using AI to power brand and creator matchmaking on Facebook and Instagram
• Meta promotes original content on Instagram, launches bonus program on Threads
• Instagram is testing a program that turns creators into AI chatbots