instagram reels

• Instagram might be bumping the maximum Reels runtime up to ten minutes
• With 200 billion views per day on Facebook and Instagram, Meta’s Reels are gaining on TikTok

  During its Q2 2023 earnings call, Meta shared stats about the Reels format, which gets 200 billion daily views across Facebook and Instagram.

  
• Instagram wants to show you what’s trending on Reels

  Instagram has announced several updates for its TikTok-esque Reels format, including a central hub of audio and video trends.

  
• The performers at the ‘Instagram Reels Comedy Club’ weren’t your typical stand-up acts

  'Saturday Night Live' cast member Punkie Johnson hosted an 'Instagram Reels Comedy Club' stand-up show at Caroline's in New York.

  
• Meta hopes “platform agnostic” creators will flock to its events at VidCon
• Instagram users now spend 20% of their time on the app watching Reels
• Instagram is testing the ability to make Reels from preexisting templates