insider intelligence

• Move over #FinTok: YouTube is the top digital hub for banking advice among Millennials and Gen Z
• With 200 billion views per day on Facebook and Instagram, Meta’s Reels are gaining on TikTok

  During its Q2 2023 earnings call, Meta shared stats about the Reels format, which gets 200 billion daily views across Facebook and Instagram.

  
• TikTok’s share of the U.S. influencer marketing industry is surpassing Facebook’s

  According to the latest report from Insider Intelligence (formerly eMarketer), influencer marketing spend on TikTok has surpassed Facebook.