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• After generating billions of monthly views, Toys and Colors lands Sesame Street collab
• Are you ready for this JellyJelly? Venmo co-founder’s new app is TikTok meets BeReal with a memecoin twist.

  Can a meme coin launch a content app to new heights? That's what Venmo co-founder Iqram Magdon-Ismael is trying with JellyJelly.

  
• India’s government is giving a $1 billion boost to the local creator economy

  India is investing $1 billion in its national creator economy, with Prime Minister Narendra Modi leading an era of social media innovation.

  
• YouTube’s End Screens can be distracting. An experimental feature lets viewers hide them.

  YouTube's End Screens are bothersome for some viewers, and the platform is testing the ability to hide those pop-ups.

  
• Bluey is the top kids’ show on streaming. Rights holder BBC is “only just getting started.”
• Lilly Singh is launching a network for South Asian YouTubers
• YouTube is celebrating its 20th birthday with nearly 40 “Creator Collectives” in major U.S. cities
• Top 5 Branded Videos of the Week: The universe sure does keep spinning
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?
• MrBeast will give away $15 million in prizes during second season of ‘Beast Games’
• Have you heard? Gooseworx beefs with YouTube, ‘PUBG’ gets creator network, and Steven He gets cast
• Amid an executive exodus, TikTok is negotiating with burned-out employees