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• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year

  YouTube Shorts presents remarkable opportunities for influencer marketing campaigns, according to a survey conducted by eMarketer.

  
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up

  Cheeky, a soap brand led by creator Charlie "MoistCr1TiKaL" White, is selling thousands of bars through direct sales to fans.

  
• Can old TV shows find a Netflix Effect on YouTube?

  A revival of the 2000s 'Friends' spinoff 'Joey' is showing how YouTube can bring a Netflix-style effect to old TV shows.

  
• Substack passes 5 million paid subscribers. Welcome to the new world of journalism.
• India’s YouTube obsession is turning rural villages into creator hotspots
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• MrBeast’s investor pitch deck shows why he’s shifting his focus to Beast Industries
• Best Buy will make creator storefronts its new points of sale
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico
• Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs
• Instagram is sliding into your DMs with 20 new features