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• YouTube is making its notifications work better for creators
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?

  A new Deloitte report shows that Gen Z feels creator content is more relevant that premium movies and TV shows.

  
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?

  Red Note, the "Chinese Instagram" also known as Xiaohongshu, is looking to capitalize on momentum and expand into the West.

  
• YouTube is making Shorts views go up

  YouTube is changing how it counts Shorts views so that its vertical videos can offer similar metrics to TikTok and Instagram.

  
• Seniors are watching twice as much YouTube on TVs as they were a year ago
• With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic
• Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next.
• TikTok just wants to talk. A new Corporate Communications Chief will get the message across.
• YouTube’s first podcast head is out, but updated audio ads are in
• Top 5 Branded Videos of the Week: Welcome the dollhouse of horror
• Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts
• More than half of Americans over the age of 11 have watched a video podcast