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• Custom experiences are coming to “metaverse-style games” thanks to GameSquare’s new unit
• BeReal is getting real about branded content

  BeReal is expanding RealPeople and RealBrands to attract content from notables. Is sponsored content the next step?

  
• Kai Cenat, Jynxzi lead nominations at 2024 Streamer Awards hosted by QTCinderella and Pokimane

  Kai Cenat, Jynxzi, Extra Emily, Quackity, and CaseOh scored 3 nominations at the 2024 Streamer Awards hosted by QTCinderella and Pokimane.

  
• TikTok is testing a 30-minute maximum length for its uploads

  Social media consultant Matt Navarra has discovered that TikTok is testing 30-minute uploads for some users on iOS and Android.

  
• 17 months after suffering a mental health crisis, Gabbie Hanna reappears as a YMCA instructor
• Paris Hilton is helping her family’s hotel brand launch a rewards program in Roblox
• Speedrunners come together to raise $2.5 million for charity at Awesome Games Done Quick 2024
• Airrack’s YouTuber film school sells to VidIQ
• TikTok adds to January tech layoffs by letting go of 60 employees
• MrBeast’s first video for the Chinese market needed only a few hours to get three million views
• Top 5 Branded Videos of the Week: MrBeast knows how to make money (without defending it from tanks)
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 01/21/2024