Homepage Feature

• A new dining concept will serve TikTok’s trendiest food items
• YouTube’s vertical streams mix “the power of Live and the discoverability of the Shorts feed”

  YouTube is integrating live streams into its Shorts feed with a "vertical live" feature that enhances the multiformat approach.

  
• After bringing together 2.3 million creators for Live Fest, TikTok tests updates for its subscriptions

  TikTok got 2.3 million creators to join in its Live Fest, and it seems to be testing a new feature for Live Susbcriptions called Sub Spot.

  
• Coca-Cola cries “Happy Tears” with a TikTok-exclusive flavor

  Coca-Cola has introduced two new flavors, including an option called Happy Tears that is exclusive to TikTok Shop.

  
• Kai Cenat, Tristan Jass, and Lilly Singh are hitting the court for the NBA All-Star Celebrity Game
• OTK adds Will Neff amid busy 2024 slate. Who will be the next streamers to join the group?
• Quinta Brunson returned to her BuzzFeed stomping grounds to promote season three of ‘Abbott Elementary’
• YouTube details “existing, recently launched, and upcoming tools” that protect young users’ mental health
• Top 5 Branded Videos of the Week: Kelce’s swift rise
• Netflix’s Documentary Talent Fund recipients shared their work on the Still Watching YouTube hub
• Blippi is collaborating with Big Bird and Elmo thanks to a Sesame Street partnership
• Kick is going wide with its Creator Incentive Program, which lets streamers keep 95% of revenue