Global Video Measurement Alliance

• Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows (Report)
• The Global Video Measurement Alliance Believes Views Alone Can’t Accurately Measure Digital Video Engagement — So It’s Creating New Metrics

  This year, for the very first time, brands are expected to spend more (around $130 billion) on digital advertising than they’ll spend on all traditional ad mediums combined ($110 billion). At the same time, we’ve seen an average 25% year-over-year increase in marketers’ digital video budgets, with the majority of brands indicating they plan to spend even more next year.

  
• Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV

  Leading global video measurement firm Tubular Labs unveiled today a new suite of metrics onstage during its presentation at the NewFronts West -- a West Coast iteration of the longstanding New York-based digital marketing showcase.

  
• Insights: Doing A Better Job Counting What Counts In Social Media

  Metrics do a poor job figuring out what matters in social media. A new alliance is trying to settle on stats that matter, while a new dashboard quantifies loyal readers.