gen alpha

• Zigazoo and Wheelhouse are building a “launchpad for ambitious young talent”
• Gen Alpha wants to play that phonky music

  Phonk music, an electronic subgenre with ties to Brazil, has become a popular soundtrack for Gen Alpha's brainrot shorts.

  
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases

  For kids in Generation Alpha, YouTube is far and away the most important platform, and it drives many purchases as a result.