g-eazy

• Self-Described “YouTube Artist” J Balvin Partners With Platform On Docuseries
• YouTube Will Increase Ads For Certain Viewers To Drive Subscriptions To New Music Service

  There’s a lot more people in our funnel that we can frustrate and seduce to become subscribers,” said Lyor Cohen. “Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone."

  
• YouTube In Talks With Demi Lovato About Follow-Up To ‘Simply Complicated’ Documentary

  YouTube is giving other artists like rapper G-Eazy hundreds of thousands of dollars to produce original programming to promote upcoming records and tours.