Instead of using a creative agency, brands are turning directly to digital production companies for their online video needs.
freshpet
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Countdown: Top Seven YouTube Videos For Christmas 2014
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Brands Bypass Agencies, Use Digital Studios To “Get Stuff Done”
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Apparently Kid Hits YouTube’s Ad Leaderboard, But Samsung Sits On Top
The Apparently Kid's ad for Freshpet made an appearance on the YouTube Ads Leaderboard. Samsung took the #1 spot with its Galaxy Note 4 ad.
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