ecommerce

• Creators are about to have a lot more Shopify items to sell on YouTube
• Amazon wants you to buy its stuff while you’re watching TikTok

  Amazon has announced partnerships with TikTok and Pinterest that will allow users to buy some products directly from those apps.

  
• Roblox bets on ecommerce by selling tickets to ‘Beetlejuice, Beetlejuice’

  "Our aim is to connect with Gen Z, where creativity thrives," Cameron Curtis, Warner Bros.' Executive Vice President of Digital Marketing, told Digiday. "Roblox isn't just a game; it's a dynamic community. By introducing Beetlejuice in this innovative way, we're captivating a new audience and driving excitement for the theater experience."

  
• TikTok has a simple plan to get you to buy stuff from its Shop: Deals

  TikTok will look to hype TikTok Shop through Deals For You Days, a promo that will feature participation from creators like Tati Westbrook.

  
• Linktree’s latest tool for its 47 million users is a social commerce offering
• Roblox paid out $741 million to its community of creators in 2023
• Orca taps ecommerce vets to forge new creator partnerships and grow TikTok Shop sales
• TikTok reportedly plans to open live shopping studios for creators
• TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue
• Strava seeks social, ecommerce features by hiring YouTube vet as new CEO
• Brat TV will “explore every avenue for monetization” with acquisiton of ecommerce platform Jemi
• Want to get your groceries through TikTok Shop? That option may be coming soon.