e.l.f. cosmetics

• Have you heard? D’Amelio drama, a ‘Backrooms’ movie trailer, and the 2026 NewFronts slate.
• Have you heard? iShowSpeed the soccer pundit, payday for fake Tom Cruise, and TikTok telenovelas

  iShowSpeed is a soccer pundit, IanOnYouTube is back at 7/11, Deep Tom Cruise is rich, and HasanAbi got banned (briefly) on Twitch.

  
• Mikayla Nogueira’s product launch was huge. Her restock stunt was nearly as big.

  Mikayla Nogueira was able to sell out her restocked lip line in ten hours by becoming the CEO of e.l.f. Cosmetics for a single day.

  
• Beauty star Mikayla Nogueira cautions wannabe creators: “Don’t strive to do this career”

  As she prepared to release a new lip line alongside e.l.f. Cosmetics, Mikayla Nogueira offered her thoughts about the creator career.