digital i

• Create local, watch global: U.K. viewers travel the world when they log onto YouTube
• MrBeast who? When “reach” replaces views, ‘Saturday Night Live’ becomes the top U.S. YouTube channel.

  A report from digital i uses reach rather than views to rank the top U.S. YouTube channels, and the official 'SNL' hub comes out on top.

  
• Top streaming platforms premiered 116 fewer original shows in 2024 compared to 2022

  As the WGA and SAG-AFTRA strikes took their toll, streaming platforms premiered fewer original shows in 2024 than in 2022.

  
• Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video

  Research from Digital i found that YouTube's long-form videos are generating more watch time at the expense of the platform's Shorts.