A report from digital i uses reach rather than views to rank the top U.S. YouTube channels, and the official 'SNL' hub comes out on top.
digital i
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Create local, watch global: U.K. viewers travel the world when they log onto YouTube
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MrBeast who? When “reach” replaces views, ‘Saturday Night Live’ becomes the top U.S. YouTube channel.
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Top streaming platforms premiered 116 fewer original shows in 2024 compared to 2022
As the WGA and SAG-AFTRA strikes took their toll, streaming platforms premiered fewer original shows in 2024 than in 2022.
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Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video
Research from Digital i found that YouTube's long-form videos are generating more watch time at the expense of the platform's Shorts.
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