The Competition and Markets Authority (CMA), a U.K. government agency responsible for strengthening business competition, is cracking down on what it terms “hidden advertising” on Instagram.
Competition and Markets Authority
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Meta Ordered To Sell Giphy — Which It Acquired Last Year — By U.K. Competition Regulator
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Instagram Agrees To New Measures To Curb “Hidden” Influencer Advertising In The U.K.
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