college sports

• NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers.
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?

  March Madness ad space is as popular as it's ever been. Welcome to the world of NIL creator deals in college sports.

  
• In the NIL era, the NFL is working with college athletes from 100 universities

  College athletes like Olivia Dunne are using their name, image, and likeness (NIL) rights to partner with the NFL.

  
• NIL athletes can now be short-form stars. The Whistle Creator Program wants to help them.

  Team Whistle is expanding its sports-themed slate of offerings with a new short-form video service called the Whistle Creator Program.