Instagram, which has released and teased a slew of creator-focused products ahead of its inaugural Creator Week next month, has unveiled today a new ecommerce tool called Drops.
checkout
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Instagram Teases Native Affiliate Program, Merch Storefronts, Livestreaming Rewards At Inaugural ‘Creator Week’
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Instagram Unveils New ‘Drops’ Ecommerce Feature For Viral Product Launches
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Instagram Is Testing An In-App Shopping Tool With 20 Fashion And Beauty Brands
Instagram has launched a new feature today dubbed ‘Checkout’ that will enable users to purchase fashion and beauty products directly within the app.The program is currently in beta with roughly 20 brands -- including Adidas, Dior, Huda Beauty, Kylie Cosmetics, Nike, Warby Parker, and Zara -- and is only available in the U.S. and on mobile devices for now.
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