checkout

• Instagram Teases Native Affiliate Program, Merch Storefronts, Livestreaming Rewards At Inaugural ‘Creator Week’
• Instagram Unveils New ‘Drops’ Ecommerce Feature For Viral Product Launches

  Instagram, which has released and teased a slew of creator-focused products ahead of its inaugural Creator Week next month, has unveiled today a new ecommerce tool called Drops.

  
• Instagram Is Testing An In-App Shopping Tool With 20 Fashion And Beauty Brands

  Instagram has launched a new feature today dubbed ‘Checkout’ that will enable users to purchase fashion and beauty products directly within the app.The program is currently in beta with roughly 20 brands -- including Adidas, Dior, Huda Beauty, Kylie Cosmetics, Nike, Warby Parker, and Zara --  and is only available in the U.S. and on mobile devices for now.