bumper ads

• YouTube Is Testing ‘Ad Pods’, In Which Two Spots Are Served Back-To-Back
• After Touting Six-Second Spots At Festivals, YouTube Will Promote All Its Ad Formats At SXSW

  At SXSW, YouTube hopes to use agency versions of fairy tales to teach brands how to mix together six-second ads with longer formats.

  
• YouTube Developing First European Ad-Supported Original Series ‘Training Days’

  In each episode of 'Training Days', a different host will join an elite European soccer team, watch them practice, and then take them on an adventure.

  
• YouTube Says Its Six-Second Ads Result In “Significant” Lift In 70% Of Cases

  YouTube has shared data that shows its six-second "bumper" ads cause an average brand awareness lift of 9% across 70% of cases.

  
• In 2018, YouTube Will Stop Showing 30-Second Unskippable Ads
• YouTube To Tout 6-Second ‘Bumper’ Ad Format At Sundance Film Festival Activation