branded entertainment network

• Digital Marketing Surged In 2020. BEN Says Brands Should Focus On These 3 Areas For The Future.
• TikTok, Instagram, And Snapchat Want To Help Their Creators Make Sponsored Content. BEN Says It’s Way Ahead Of Them.

  Though platforms appear to be establishing creator marketplaces as quickly as possibly, they're playing catch-up to influencer marketing companies that have been doing this for years. BEN has a leg up thanks to its lengthy lead time in the industry and its data-crunching algorithms, it says.

  
• Ricky Ray Butler Named CEO Of Bill Gates-Owned Product Placement Agency BEN

  Prior to joining BEN, Butler founded Plaid Social Labs in 2009 -- a social media influencer product integration startup that was acquired by BEN in 2015.

  
• Bill Gates’ Corbis Acquires Branded Media Agency Plaid Social Labs

  Corbis, founded by Bill Gates in 1989, purchased media agency Plaid Social Labs to offer clients more targeted branding opportunities with digital stars.

  
• The Branded Entertainment Network Aims To Assist Product Placement