brand integrations

• Reelio’s New ‘Greenlight’ Service Lets Marketers Sponsor Creators’ Passion Projects
• Honda’s Sponsorship Of Yahoo’s ‘Community’ Drove 164% Increase In Brand Recall

  Overall, Honda’s integration into Yahoo's original series 'Community' drove a 164% increase in unaided brand recall.

  
• Advertisers and Influencers Must Collaborate, Not Create Commercials

  Advertisers, brands, and YouTube influencers must find a happy middle ground of collaboration for brand integrations or else they all lose.