brainrot

• On TikTok, Apple is bringing its marketing into the brainrot era
• Gen Alpha wants to play that phonky music

  Phonk music, an electronic subgenre with ties to Brazil, has become a popular soundtrack for Gen Alpha's brainrot shorts.

  
• Brainrot is officially a scientific phenomenon

  A study published by the American Psychological Association (APA) found links between social media feeds and negative mental health outcomes.

  
• Are brainrot memes the best way to educate Gen Alpha?

  Educators can use "pdf to brainrot" tools to convert lesson plans into a type of content that appeals to Gen Alpha. Should they?