A survey of kids who are part of Generation Alpha found that Netflix ranks as the most popular brand among the cohort, even during a strike.
beano brain
-
Kids say YouTube, not Netflix, is the coolest brand
-
Netflix may be losing approval during the writers’ strike, but the kids still love it
-
Generation Alpha is a thing. And it chooses YouTube and Netflix as the “coolest brands”.
A study revealed that Generation Alpha, which begins with people born in 2010, sees YouTube and Netflix as the coolest brands.
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

- Jacksepticeye is making a Bloodborne movie

- Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/12/2026

- Patreon podcast revenue jumps 33% year-over-year, reaching $629 million

- With The Overlap’s acquisition of Mark Goldbridge’s channels, the soccer world bets on YouTube








