artist spotlight series

• YouTube Revamps ‘Music Foundry’ Program, Names Latest Class Of 14 Emerging Artists
• Casey Neistat Chronicles Shawn Mendes’ Serendipitous Rise In YouTube-Produced Doc (Trailer)

  It is part of YouTube Music’s Artist Spotlight Series, which features short docs on buzzy artists upon the release of new albums.

  
• YouTube Will Increase Ads For Certain Viewers To Drive Subscriptions To New Music Service

  There’s a lot more people in our funnel that we can frustrate and seduce to become subscribers,” said Lyor Cohen. “Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone."