alcohol

• Bottoms up! Google is bringing personalization to alcohol ads on YouTube.
• Thanks to age verification tech, TikTok is going for a booze cruise

  Age verification tech has made alcohol ads permissible on TikTok. Brands like Malibu and creators like Sabrina Brier are taking advantage.

  
• YouTube Will Enable Viewers To Toggle Out Of Ads For Alcohol And Gambling

  YouTube is giving users more control over the ads they’re served -- specifically with respect to spots about alcohol and gambling. The feature is set to arrive in the U.S. later this year and in the U.K. early next year, The Guardian reports, though Google isn’t guaranteeing that every single ad relating to alcohol and gambling will be filtered.

  
• Lance Armstrong, Michelob Ultra Make Watered Down Web Series

  Lance Armstrong is the spokesperson for Michelob Ultra. The two parties launched a web series on Livestrong.com about being motivated and working out.

  
• Craft Beers: What You Don’t Want To Know
• Malibu Gets Its PG-Rated 'Island' On