ad tech

• Advertisers can now see if their Amazon ads drive sales at Walmart, Best Buy, and Target. Does that give them an edge?
• Snapchat Is Reportedly Working On Its Own Ad Tech

  Snapchat is reportedly working on building its own application programming interface (API) to help marketers start buying ads.

  
• What Verizon’s Acquisition Of AOL Could Mean For Its Online Video Goals

  Verizon's acquisition of AOL may have big implications for Verizon's online video strategy.