Snapchat is reportedly working on building its own application programming interface (API) to help marketers start buying ads.
ad tech
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Advertisers can now see if their Amazon ads drive sales at Walmart, Best Buy, and Target. Does that give them an edge?
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Snapchat Is Reportedly Working On Its Own Ad Tech
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What Verizon’s Acquisition Of AOL Could Mean For Its Online Video Goals
Verizon's acquisition of AOL may have big implications for Verizon's online video strategy.
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